Contents
FAQs
- How do I quote the study guide in assessments?
- Is this website free?
- Can I copy/paste the diagrams?
- How reliable is the information provided?
- Can I translate the pages?
How do I quote the study guide in assessments?
University students may quote excerpts from the study guide. It can be formatted as follows:
- For the in-text reference (in the report): (Fripp, 2025)
- For the bibliography (at the end of the report)
In Harvard referencing style
Fripp, G., 2025. [Online] Available at: www.segmentationstudyguide.com [Accessed INSERT DATE].
In APA referencing style
Fripp, G. (2025). Retrieved INSERT DATE, from Segmentation Study Guide: www.segmentationstudyguide.com
Is this website free?
Yes, this is a completely free website. Its primary purpose is to support students and educators in understanding market segmentation concepts.
Can I copy/paste the diagrams?
Yes, the diagrams are easy to copy and paste for use in assessments or presentations. However:
- Always reference them appropriately.
- Ensure your work includes your own discussion and analysis to meet academic integrity standards.
How reliable is the information provided?
The information on the segmentation study guide is designed to assist university-level marketing students understand the various concepts relating to market segmentation and its associated topics.
This information has been presented in a thoughtful, but generalized, form.
Different university textbooks may use different terminology and structures from time-to-time and it is important to take that into account when preparing for exams and other assessment tasks.
Can I use the content in presentations or teaching?
Yes, you may use the content for teaching or presentations. Please provide appropriate attribution, such as:
Source: Segmentation Study Guide - www.segmentationstudyguide.com