Niche Marketing Examples
Clear examples of firms that pursue a niche marketing strategy. Helpful for students to grasp the role and power of niche marketing.
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One-to-one Marketing
One-to-one marketing is an approach that is used primarily with customer relationship management strategies/tactics usually where a firm has access to customer database information, or where a firm has the ability to tailor its offering.
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Niche Marketing
Niche marketing clearly explained - ideal for marketing university students. Includes examples and a discussion of one-to-one marketing.