To help make further sense of niche marketing, the able below provides a variety of real-world examples that illustrate how companies from different industries successfully implement a niche marketing strategy.
Each firm aligns its products, services, and promotional efforts around a specific, well-defined segment, allowing them … Read more...
Introduction
One-to-one marketing is an approach that is used primarily with customer relationship management strategies/tactics usually where a firm has access to customer database information, or where a firm has the ability to tailor its offering. This is explained in the following description of one-to-one marketing:… Read more...
Niche marketing is sometimes a misunderstood term. Basically, niche marketing refers to competing within a narrowly defined market segment with a specialized offering. In essence, the firm virtually becomes a ‘big fish in a small pond’. The firm’s competitive advantage comes both from its … Read more...
