In marketing, there is often confusion over the terms market, sub-market, and product-market. Students and practitioners alike can mistakenly use them interchangeably or fail to distinguish their roles in strategy. Yet, being precise about these concepts can vastly improve how … Read more...
In business, having a clear sense of the markets a firm operates in is fundamental to guiding strategy, identifying competitors, and allocating resources effectively. When organizations articulate “this is our market,” they are shaping where they will compete and how they will view opportunities and … Read more...
In marketing, understanding the structure of the broader market is fundamental for shaping strategy, allocating resources, and identifying opportunities. You will often see the terms market, sub-market, and product-market used somewhat interchangeably in textbooks, but each concept has its own … Read more...
