Introduction
Market segmentation allows us to divide a broad consumer market into smaller, more manageable groups of customers with shared needs and characteristics. In the context of hotel chains, segmentation is particularly useful because guests travel for a wide variety of reasons. Some travelers … Read more...
Market segmentation helps gyms understand the diverse needs of their members and tailor their services accordingly. By dividing the market into smaller, well-defined groups, gyms can align their offerings, facilities, and marketing strategies with specific consumer preferences.
This article … Read more...
Market segmentation helps fast food brands understand the diverse needs of their customers. By dividing the market into smaller groups based on shared characteristics, brands can tailor their menus, services, and marketing strategies to better meet customer expectations.
This article explores three segmentation approaches for fast food: psychographic segmentation… Read more...
Donations to charities are generally classified as “unsought” goods in marketing principles textbooks. This means that many consumers will not deliberately seek out charities to donate to, as there is usually no direct benefit to them.
Therefore, like any … Read more...
Market segmentation helps car manufacturers and marketers understand the diverse needs and preferences of their customers. By dividing the market into distinct groups, they can develop targeted products and strategies that align with the values, lifestyles, and motivations of … Read more...
Insurance is an intangible service to consumers, where they essentially are buying security and peace of mind. Insurance protects them against unexpected damage of their motor vehicle and financial loss. It is not a product that consumers actively seek out – they just … Read more...
Breakfast foods include cereals, toast, fruit, pop tarts, breakfast bars, hot foods (bacon and eggs, pancakes), coffee, juice, milk, energy drinks, and so on. This is a competitive market where consumers will either eat breakfast at home, on-the-run (that … Read more...
Market segmentation is an essential strategy for banks to better understand their customers and tailor products, services, and communication to meet diverse needs. In this article, we explore three distinct segmentation approaches that highlight how banks can effectively target and engage their customers: customer value-based segmentation, family life cycle … Read more...
Segmentation is a key concept in marketing, helping brands identify distinct groups of consumers to target effectively, and this article highlights three segmentation examples for sports shoes: psychographic, benefit-based, and geo-demographic segmentation.
Psychographic segmentation focuses on consumer lifestyles and values, while benefit-based segmentation highlights what buyers prioritize in … Read more...
Market segmentation is a fundamental marketing strategy that helps businesses identify and focus on specific groups of consumers with similar needs and behaviors. By tailoring their offerings to these segments, companies can improve customer satisfaction, differentiate their brand, and drive profitability. This … Read more...
