Additional Segmentation Bases
This article introduce less common segmentation bases for marketing students who wish to broaden their segmentation toolbox and craft a more nuanced strategy.
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Advantages and Limitations of Different Segmentation Bases
An article and video that outlines the advantages and disadvantages of using the various segmentation bases. Which market segmentation approach is the best to use and why?
Advantages and Limitations of Different Segmentation Bases Read in Full
Choice of Main Consumer Segmentation Bases
A review of the segmentation bases available for consumer markets, ideal for exam revision and assignment help. Looks at the five main bases of Geographic, Demographic, Psychographic, Behavioral, and Benefit - plus looks at hybrid segmentation approaches.
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