Please note: This article explains how to build segment profiles using Excel – but a free segmentation tree and segment profiling Excel template is available for free download on this site along with simple video instructions on how to use.
Segment profiles are rich and … Read more...
If you have access to market research survey data or a customer database, then building segment profiles are very quick and simple to do using a Excel spreadsheet.
Here is a free Excel template … Read more...
The information contained in a segment profile will vary from firm to firm depending upon the availability of suitable data and market research. However, the following list contains some of the key considerations to include in a segment profile.
