Niche Marketing Examples
Clear examples of firms that pursue a niche marketing strategy. Helpful for students to grasp the role and power of niche marketing.
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One-to-one Marketing
One-to-one marketing is an approach that is used primarily with customer relationship management strategies/tactics usually where a firm has access to customer database information, or where a firm has the ability to tailor its offering.
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Niche Marketing
Niche marketing clearly explained - ideal for marketing university students. Includes examples and a discussion of one-to-one marketing.
The Challenge of Mass Marketing
Throughout the various discussions on market segmentation and targeting in this marketing study guide, it has been highlighted that mass marketing (a form of undifferentiated marketing) is a difficult challenge in today's business world.
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Differentiated or Concentrated Marketing?
A discussion of differentiated, undifferentiated and concentrated target marketing strategies, ideal for university-level marketing students.
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Evaluating Target Markets
Everything you need to know about evaluating and selecting target markets, ideal for university-level marketing students.
Evaluating Target Markets Read in Full
Selecting Target Markets
A clear review of how firms can select target markets. designed for university-level marketing students. Includes a video summary walk-through.
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Overview of Target Markets
A target market is a market segment deliberately selected by an organization to focus its marketing efforts and offerings. Firms may identify several target markets, often tailoring distinct products, services, and marketing strategies to each group.
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Defining Markets
This article discusses the key reasons why firms invest effort in defining their markets, the main approaches they use, and why clarity on product-market scope is so crucial to long-term success.