What is Concentrated Marketing?
Concentrated marketing is a target marketing strategy where the company chooses to “concentrate” on a single target market only.
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Understanding the STDP Process in Marketing
When you delve into marketing strategies, you'll often encounter the STP process—Segmentation, Targeting, and Positioning. However, depending on the marketing textbook you're referencing, this process might also be expanded to STDP, which includes an additional step: Differentiation.
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Construct a Segment Profile within Minutes
Here is a free Excel template that has been built to allow you to create segment profiles quickly and easily.
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Examples of the STP Process
The article shows three worked examples for the STP process for a better understanding of this important marketing concept.
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How many Target Markets?
How many target markets can a firm have? The starting point for any new form is one target market. And as firms grow, they look for opportunities by expanding their target markets. But the answer depends... find out more in this article.
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Selecting a Target Market Examples
his article examines three diverse market segmentation examples: Sports Shoes: Segmentation by consumer lifestyle and needs, from elite athletes to fashion-forward buyers. Fast Food: Segmentation by consumer priorities, such as taste, convenience, and health. Hotels: Segmentation by traveler type, including luxury seekers, budget tourists, and business travelers.
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Examples of Sub-markets and Product-markets
In marketing, there is often confusion over the terms market, sub-market, and product-market. Students and practitioners alike can mistakenly use them interchangeably or fail to distinguish their roles in strategy. These examples are designed to clarify the key differences.
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The Full STP Process
The Full STP Process
The market segmentation, targeting and positioning (STP) process is a fundamental concept in understanding marketing and the strategies of firms.
There are two primary models of the STP process: the Basic Model, which simplifies the concept into three broad steps (Segmentation, Targeting, and Positioning), and the Full Model, which breaks these steps into nine detailed stages. …
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Study Notes for the STP Process in Marketing
This section contains a summary of this website in a fast, easy study note format. For full information you should also review the main topics on this site, which includes many helpful diagrams (just follow the links provided for each topic below).
Study notes for the STP Process
Definitions
STP
- Segmentation, Targeting, Positioning
The STP process is one of the core frameworks in marketing, guiding how firms can effectively reach and appeal to their intended audience.…
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A Step-by-Step Guide to Segmenting a Market
This article walks through a step-by-step guide of the initial steps, from the defining the overall market where we are competing to the selection of a attractive target market.
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