STP Process - - Page 3

Advantages and Limitations of Different Segmentation Bases

An article and video that outlines the advantages and disadvantages of using the various segmentation bases. Which market segmentation approach is the best to use and why?

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Choice of Main Consumer Segmentation Bases

A review of the segmentation bases available for consumer markets, ideal for exam revision and assignment help. Looks at the five main bases of Geographic, Demographic, Psychographic, Behavioral, and Benefit - plus looks at hybrid segmentation approaches.

Choice of Main Consumer Segmentation Bases Read in Full

Markets, sub-markets and product-markets

A guide to help university-level marketing students understand the concept of markets, sub-markets, and product-markets.

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What is Market Segmentation?

A great introduction to what is market segmentation and its related concepts, ideal for university-level marketing students.

What is Market Segmentation? Read in Full

What is the STP Process?

When you explore the world of marketing, you’ll quickly discover that the STP marketing process is a crucial component. Essentially, STP (Segmentation, Targeting, and Positioning) defines how brands and their product offerings compete in the marketplace.

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