Segmentation -

Examples of Sub-markets and Product-markets

In marketing, there is often confusion over the terms market, sub-market, and product-market. Students and practitioners alike can mistakenly use them interchangeably or fail to distinguish their roles in strategy. These examples are designed to clarify the key differences.

Examples of Sub-markets and Product-markets Read in Full

Using the Criteria for Effective Segmentation

Better understand the criteria for effective market segmentation with these three worked examples- some good, some not so good.

Using the Criteria for Effective Segmentation Read in Full

Different Segmentation Approaches?

Why do competing firms in the same market segment the market in different ways? No they don't. Find out why in this article.

Different Segmentation Approaches? Read in Full

The Full STP Process

The market segmentation, targeting and positioning (STP) process is a fundamental concept in understanding marketing and the strategies of firms.

There are two primary models of the STP process: the Basic Model, which simplifies the concept into three broad steps (Segmentation, Targeting, and Positioning), and the Full Model, which breaks these steps into nine detailed stages. …

The Full STP Process Read in Full

Business Segmentation

The approach to business market segmentation is conceptually similar to the approach for consumer markets, as B2B firms still need to be selective when determining their strategic approach to the market.

Business Segmentation Read in Full

Study Notes for the STP Process in Marketing

This section contains a summary of this website in a fast, easy study note format. For full information you should also review the main topics on this site, which includes many helpful diagrams (just follow the links provided for each topic below).

Study notes for the STP Process

Definitions

STP

Segmentation, Targeting, Positioning

The STP process is one of the core frameworks in marketing, guiding how firms can effectively reach and appeal to their intended audience.…

Study Notes for the STP Process in Marketing Read in Full

Examples of Sub-markets and Product-markets

Using the Criteria for Effective Segmentation

Different Segmentation Approaches?

The Full STP Process

The Full STP Process

Business Segmentation

Study Notes for the STP Process in Marketing

A Step-by-Step Guide to Segmenting a Market

Reasons to Use Market Segmentation

Criteria for Effective Market Segmentation

Advantages and Limitations of Different Segmentation Bases