Market segmentation is essential for understanding car buyers' diverse needs. This article highlights three examples of segmentation: lifestyle segmentation, focusing on daily habits like urban commuting or off-road adventures; purchase motivation segmentation, addressing why people buy cars, from practicality to status or performance; and traditional segmentation, which considers family needs, environmental concerns, and more. These examples provide a clear framework for understanding consumer behavior and creating targeted marketing strategies. For students, this is a practical look at how car brands cater to different audiences, ensuring their products resonate with specific buyer groups.

Understanding customers is key to success in banking, and segmentation helps tailor services to meet their needs. This article explores three segmentation approaches: customer value-based segmentation, which focuses on progressing customers through the value chain; family life cycle segmentation, addressing financial needs from starting out to retirement; and psychographic segmentation, diving into customer values, lifestyles, and motivations. Each approach highlights practical ways banks can target diverse audiences, from tech-savvy millennials to high-value customers and ethical investors.