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The STP Process
Market Segmentation
Segmentation Bases
Segment Profiles
Business Segments
- Business Market Segmentation Bases
- B2B Segmentation Examples
Target Markets
Positioning
Repositioning
Perceptual Maps
Examples

Segment Profiles

January 12, 2025June 15, 2012 by Geoff Fripp

What is a Segment Profile?

A segment profile is a detailed description of a market segment across key factors such as consumer needs, brand preferences, product usage levels, and demographics. In marketing, it serves as an essential tool for understanding who the consumers are within a particular segment, what they … Read more...

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This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world.

This study guide is a comprehensive discussion (along with many examples) of the key aspects of: market segmentation, segmentation bases, target markets, product positioning, and perceptual maps, as well as examples of market segmentation.

All material copyright (2012-2025) and for educational purposes only.

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This study guide, created by Geoff Fripp, supports university-level marketing students in mastering key concepts the STP process.

With decades of experience as a marketing lecturer and practitioner, Geoff combines academic expertise and industry insights.

He has co-authored textbooks, developed case studies, and founded multiple teaching resources, including Great Ideas for Teaching Marketing and The Marketing Study Guide.