Positioning Category Examples
A list of quick examples to better understand the different ways firms can position their products. Based on real firms and their taglines.
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Positioning Categories
Everything you need to know about the different approaches to product positioning, ideal for university-level marketing students.
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Positioning Examples
Some positioning examples and lots of information on product positioning. Many firms have a tagline that is designed to support the firm’s/brand’s identity. A review of a tagline may help provide a clear indication of the product/brand’s desired market positioning.
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Why Positioning is Used
Creating a clear positioning for a brand/product in the marketplace is often an integral part of an organization's overall marketing strategy.
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Introduction to Positioning
Positioning (or product positioning) is how the product is designed to be perceived in the marketplace by the target market against its main competitors. In other words, it’s basically how consumers understand the product offering and how it differs from similar competitive offerings.
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