Points-of-Difference and Points-of-Parity
This article and video explains the distinction between points-of-difference (PODs) and points-of-parity (POPs) in positioning.
Points-of-Difference and Points-of-Parity Read in Full
Different Types of Perceptual Maps?
A clear guide to understanding perceptual maps, ideal for university-level marketing students.
Different Types of Perceptual Maps? Read in Full