In marketing, STP stands for market segmentation, targeting (or target market selection) and product positioning.
Most marketing textbooks will show the STP as three broad steps. In the below diagram, the three foundation stages of segmentation, targeting and positioning are shown, along with a final implementation stage of marketing mix development.…
The Basic STP Process Read in Full
This section contains a summary of this website in a fast, easy study note format. For full information you should also review the main topics on this site, which includes many helpful diagrams (just follow the links provided for each topic below).
Study notes for the STP Process
Definitions
STP
The STP process is one of the core frameworks in marketing, guiding how firms can effectively reach and appeal to their intended audience.…
Study Notes for the STP Process in Marketing Read in Full
Interpreting Perceptual Maps Example Read in Full
Positioning Category Examples Read in Full
Niche Marketing Examples Read in Full
Top-Level Segment Profile Examples Read in Full
Advantages and Limitations of Different Segmentation Bases Read in Full
Choice of Main Consumer Segmentation Bases Read in Full
