Inputs to Perceptual Maps
Find out about the two main inputs of information necessary to construct perceptual maps, ideal for university-level marketing students.
Inputs to Perceptual Maps Read in Full
Selecting Target Markets
A clear review of how firms can select target markets. designed for university-level marketing students. Includes a video summary walk-through.
Selecting Target Markets Read in Full
Markets, sub-markets and product-markets
A guide to help university-level marketing students understand the concept of markets, sub-markets, and product-markets.
Markets, sub-markets and product-markets Read in Full