Many firms serve both consumer markets (B2C) and business markets (B2B). For example, a bank might target individual customers with savings accounts while also offering corporate banking services to businesses. Similarly, an airline may cater to leisure travelers while simultaneously pursuing corporate clients for business travel accounts. … Read more...
Segmenting business markets is essentially the same as segmenting consumer markets.
You should also review examples for segmenting consumer markets.
The key difference is that you need to consider more business-oriented segmentation bases.
To help explain this concept further, let’s look at a couple of … Read more...
Business market segmentation is a crucial process that enables firms to categorize their potential customers into distinct groups based on shared characteristics. Unlike consumer segmentation, where personal preferences and behaviors are often the focus, business market segmentation delves into organizational traits and … Read more...
