Perception is Reality

We have probably heard the cliché ‘perception is reality’. This means that we need to consider how the marketplace actually perceives the positioning of different products, rather than a technical/objective assessment of the product.

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Why is repositioning used?

Because the firm has made the major decision to reposition a product (which is a timely and expense exercise), it is clear that there must be significant concerns with the current performance or outlook of the brand or product. With that in mind, here is a table that outlines the more common reasons for considering repositioning as an option.

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Selecting a Target Market Examples

his article examines three diverse market segmentation examples: Sports Shoes: Segmentation by consumer lifestyle and needs, from elite athletes to fashion-forward buyers. Fast Food: Segmentation by consumer priorities, such as taste, convenience, and health. Hotels: Segmentation by traveler type, including luxury seekers, budget tourists, and business travelers.

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