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B2B Segmentation Examples

In B2B segments, the key difference is that you need to consider more business-oriented segmentation bases. To help explain this concept further, we look at examples of business market segmentation

B2B Segmentation Examples Read in Full

Approach to Business Market Segmentation

How does business market segmentation differ from consumer market segmentation? Designed for marketing students.

Approach to Business Market Segmentation Read in Full

Business Market Segmentation Bases

The segmentation bases used in business markets are conceptually similar to those in consumer markets but are tailored to the unique aspects of organizational buying and behavior.

Business Market Segmentation Bases Read in Full

Advantages and Limitations of Different Segmentation Bases

An article and video that outlines the advantages and disadvantages of using the various segmentation bases. Which market segmentation approach is the best to use and why?

Advantages and Limitations of Different Segmentation Bases Read in Full

Gaining Competitive Advantage Through Market Segmentation

Highlights how firms can strategically benefit from market segmentation, ideal for university-level marketing students.

Gaining Competitive Advantage Through Market Segmentation Read in Full

Choice of Main Consumer Segmentation Bases

A review of the segmentation bases available for consumer markets, ideal for exam revision and assignment help. Looks at the five main bases of Geographic, Demographic, Psychographic, Behavioral, and Benefit - plus looks at hybrid segmentation approaches.

Choice of Main Consumer Segmentation Bases Read in Full

Defining Markets

This article discusses the key reasons why firms invest effort in defining their markets, the main approaches they use, and why clarity on product-market scope is so crucial to long-term success.

Defining Markets Read in Full

Markets, sub-markets and product-markets

A guide to help university-level marketing students understand the concept of markets, sub-markets, and product-markets.

Markets, sub-markets and product-markets Read in Full

What is Market Segmentation?

A great introduction to what is market segmentation and its related concepts, ideal for university-level marketing students.

What is Market Segmentation? Read in Full

What is the STP Process?

When you explore the world of marketing, you’ll quickly discover that the STP marketing process is a crucial component. Essentially, STP (Segmentation, Targeting, and Positioning) defines how brands and their product offerings compete in the marketplace.

What is the STP Process? Read in Full